Back in the day, having a fax machine was the latest technology which was used to share information and in the current era, the activities have become very easy and quick. Technology has paved a way towards easing business operations and updating customer behavior at a fast pace. Right from placing an order to delivering the package, technology has invented new channels to run the business and that is why hyperlocal brand needs technology.
Although hyperlocal brands have different necessities to go tech-driven for most of the business operations, starting from digital marketing to customer support every domain has technological dependency to execute its activities.
Why is technology important for your business?
Technology impacts the business in a big way. It doesn’t just ease business operations but makes the brand look more “tech-savvy”. Owing to that fact, technology also helps in better brand exposure and improves its value. Settling with traditional tools makes your business look outdated. In the current era, every business aspect requires technology to ensure smooth and quick functioning.
Technology has rapidly changed consumer behavior. Most of the consumers are inclined towards online shopping rather than visiting the store in person. Especially, the post-pandemic effects have compelled consumers to completely shift their interest in online shopping. Studies show that approximately 60% of consumers prefer online shopping, as one can visit various sites, skim and scan the prices. While 25% like traditional shopping and the rest 15% prefer both of them. This signifies the urge to own a business website or a mobile application to smoothen sales and ensure that no customer is turned down.
While traditional marketing remains constant, digital marketing has taken over a major proportion of current marketing strategies. Technology is indeed a strategic tool in digital marketing that impacts brand value in greater terms than never before. Investing in technological marketing helps a brand to reach a wider audience. Brick and mortar businesses must devote enough time and money in digital marketing to gain maximum marketing results. Owning a business website but not leveraging it on digital marketing is like dressing up to just stay home.
Although some “traditionalism” is seen in several business activities, the most technology impacted domain is operations. Right from delivery fleet management to Point of Sale (POS) system, technology has injected an easy facility to perform various tasks. Undeniably, the importance of technology in logistics is boundless. A tech-centric management system helps in automating and hence reducing manual dependency. On the other hand, a great POS system enables handling customer data and ensures smooth interactions with the customers. All in all, escaping technology-driven operations seems impossible in the current era where placing an order takes minutes and delivering the package just takes a few hours.
Customer service experience is quite complex. Gone are the days when a customer could reach customer support only over the telephone with conditioned timings. Today, a customer can reach out to the business anytime using any channel they wish to like email, WhatsApp, Messenger or live chat system on the business website. Most of the businesses have integrated their technology in their customer support system with bot programs that solve customer issues automatically. Hence, technology not only helps to resolve customer issues uniformly but also ensures personalized customer experience while being dynamic at the same time.
Introducing technology in your business might not be as easy as it sounds. Technology helps your business grow, the installation needs serious professionals working on it & that is why hyperlocal brand needs technology. Right from application and web development to POS systems, YumzyX helps hyperlocal brands get tech-savvy and reach their customers directly. You can ensure success through https://blog.yumzyx.com/customer-data-for-restaurant-success/
Want to make your brand tech-driven? Let us help you