At the beginning of 2021, most businesses are still slowly recovering from the economic aftermath of the pandemic which hit small and medium enterprises the hardest. Many businesses have failed to evolve and adapt to a change in consumer behavior but some entrepreneurs saw an opportunity in the face of adversity and faced the challenge posed by the pandemic head-on and there might be reasons your Hyperlocal brand might be facing problems.
Hyperlocal brands have been making great strides to reach their customers directly and provide them with products and services in a way that doesn’t compromise on their needs. Hyperlocal brands often face challenges that affect their ability to acquire customers and scale in their market.
Businesses can apply a makeshift solution for a recurring problem but failing to address it permanently might lead them down an irreversible path. These challenges sometimes arise early in their business cycle and ignoring them might start affecting day-to-day operations and result in lost sales.
- Excessive Dependence on Aggregators
A phone call from a customer providing specific instructions about their order or asking about a discount might seem nothing more than a nostalgic anecdote of a bygone era and while newer technologies have made the process of placing an order faster and efficient it has ensured that a restaurant slowly loses a connection with its customers. This effect has been slow but over time it has resulted in lost sales from even the most loyal customers. It’s important for businesses to have their independent platform and decrease their dependency on aggregators for sales. Especially when the parasitic nature of aggregators is threatening to put many Hyperlocal brands out of business due to overbearing commissions and exploitative charges for higher visibility on apps.
- Issues in Scalability
Picture this – A historic restaurant famous throughout the country that restricts the delivery radius to a few miles and never even considers the possibility of opening multiple outlets. Many Hyperlocal brands achieve a loyal customer base yet fail to capitalize on their true potential never even considering their ability to expand into multiple outlets or newer markets. Sometimes a brand that wants to expand doesn’t know how to go about it or even worse they settle on a strategy that’s based on poor analytics and hasty decision making. Figuring out the next move becomes easier when restaurants have access to insights about consumer behavior.
- Flawed Technical Platforms
The only thing worse than not having a website for your business in 2021 is having a website that performs like it was designed in 2012. You Hyperlocal brand may also be struggling to understand how technology can optimize their operations and eliminate many redundant tasks. While technology can make life easier for every business, it can also result in the exact opposite if it’s difficult to use or unresponsive. Contactless Ordering and QR Based Payments have made it possible for restaurants to operate while following social distancing guidelines. Chatbots help answer frequently asked questions by customers making the delivery process easier. Restaurants need to keep evolving and be at the forefront of new technologies so they can offer their customers the best experience.
- High Operation Cost
Indian weddings are incomplete without a traditional baraat where the groom sits atop a white horse. While costs for weddings have increased exponentially over the years, no one even thinks about buying a horse for the wedding procession. Why? It simply doesn’t make sense. Similarly, it’s not feasible for restaurants to invest huge amounts of money in individual pieces of technology and then spending even more money in making them work. Restaurants require a comprehensive solution that covers all the aspects of their operation, at a reasonable cost.
- Lesser Reach
Food Bloggers and Influencers have undoubtedly impacted what’s trending and what’s boring. From the latest viral song to the newest dish that everyone in the city is discussing and posting about. It’s not enough to just sell great food when customers are constantly bombarded with alternatives, so it’s important to get a word out. At times, restaurants don’t use social media to its full potential and as a result, never get noticed enough to be the talk of the town. Having a recognizable brand aesthetic is key to making an impact and connecting directly with consumers.
To understand more on why restaurant business fails, visit our blog https://blog.yumzyx.com/reasons-why-restaurants-fail/
YumzyX can provide your Hyperlocal brand with comprehensive solutions that are tailored to their needs while leveraging their strengths. We provide a product that helps businesses become more independent and connect directly with their customers.
Reach out to us and we’ll help you solve all your problems.