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Do you know that 8 out of 10 restaurants shut down within 12 months of launch? This blog is a guide on how influencer marketing can boost your restaurant sales and revenue.
That’s the consequence of not having a well-aligned marketing strategy. Even if you have a well-to-do business, you need to make sure that you are keeping up with trends, to always stay ahead of your competitors.
Nowadays influential marketing acts as a catalyst for boosting revenue and generating sales. Certainly because of the number of people a blogger can influence by recommending your restaurant food and services.
Since the influencers have built a really dynamic and strong relationship with their followers, the right kind of influencer can make a huge impact on your business. The best part is that you don’t even have to worry about the content. Micro-influencers are gifted with creative minds, who share content that resonates with their followers. Thus, if your partnership with them goes well, you can attract a huge number of potential customers.
Whom to pitch for influencer marketing?
Always keep in mind that it’s not necessary to directly jump onto the mega influencer market. Even micro-influencers can prove good enough to leverage your business.
Restaurants can get a lot of bang for their buck by partnering with micro-influencers, who have followers between 5k to 50k. This rule of thumb certainly works because of the reach of micro-influencers to a specific set of audiences. In this way, you can filter out the people you want to get to your restaurant floor.
Influencer marketing as a social proof
Gone are the days, when people used to randomly visit restaurants. In this Instagram savvy generation, people either get influenced by what they see on social media or by imitating their favorite influencers.
Social credibility is a really important metric to gain your current and potential customers’ trust, by exposing your brand in front of a set of audiences. Think of it as a word of mouth spoken through a very large megaphone. This word of mouth will help you build credibility and would also act as strong social proof to help your brand stand out from others.
How to find the right influencer for your restaurant business?
Well, finding the perfect social influencer, who would become the face of your restaurant business involves a large amount of in-depth research and understanding how influencer marketing can boost your restaurant sales. Choose your influencer wisely, because your brand will be exposed in front of his fan base. Thus, always do a proper study of his followers, and make sure that his demographics are well aligned with his followers’ brand persona.
Here is how you can find micro-influencers in your local city-
Type the following keywords in an exact manner on the google search bar and mention the city name you wish to target-
- [City] + Food
- [City] + Restaurant
- My Favorite Restaurant in [City]
- Best Places to Eat in [City]
- [Food Type] in [City]
- What to do in [City]
It can make it easy for you to look out for the right micro-influencer who could endorse your restaurant food. We hope this short guide would help you with your micro-influencer search. Also, we would be happy to know your valuable opinion on the use of influencer marketing for promoting your business. To know more on how you can advertise your restaurant on Instagram for free you can visit our blog – https://blog.yumzyx.com/ways-to-advertise-restaurant-on-instagram-free/